“Just Give Me My Damn Video”

It’s the per­fect mantra for our prod­uct team. It’s sim­ple, mem­o­rable, and it injects a healthy dose of real­ity into our process.

If we did for­mal per­sonas, it would be printed in bold ital­ics imme­di­ately beneath the coach’s photo.

Why do we care so much about these six words? It’s the best descrip­tion of the atti­tude, emo­tional state, and real needs of the coaches who use Hudl every sin­gle day.

Lorem ipsum dolor sit amet, con­sectetuer adip­isc­ing elit, sed diam non­ummy nibh euis­mod tin­cidunt ut laoreet dolore magna ali­quam erat volut­pat. Ut wisi enim ad minim veniam, quis nos­trud exerci tation ullam­cor­per sus­cipit lobor­tis nisl ut aliquip ex ea com­modo consequat.

Duis autem vel eum iri­ure dolor in hen­drerit in vulpu­tate velit esse molestie con­se­quat, vel illum dolore eu feu­giat nulla facil­i­sis at vero eros et accum­san et iusto odio dig­nis­sim qui blandit prae­sent lup­ta­tum zzril delenit augue duis dolore te feu­gait nulla facil­isi. Nam liber tem­por cum soluta nobis eleifend option congue nihil imperdiet dom­ing id quod mazim plac­erat facer pos­sim assum. Typi non habent clar­i­tatem insi­tam; est usus leg­en­tis in iis qui facit eorum claritatem.

Inves­ti­ga­tiones demon­straverunt lec­tores leg­ere me lius quod ii legunt saepius. Clar­i­tas est etiam proces­sus dynam­i­cus, qui sequitur muta­tionem con­sue­tudium lec­to­rum. Mirum est notare quam lit­tera goth­ica, quam nunc puta­mus parum claram, antepo­suerit lit­ter­arum for­mas human­i­tatis per seac­ula quarta dec­ima et quinta dec­ima. Eodem modo typi, qui nunc nobis viden­tur parum clari, fiant sollemnes in futurum.